Website design for senior living and home care.

Adult children choosing care for a parent read these sites, often on a phone, and so do future residents. We build pages that explain each level of care plainly, show your real community and make a tour or consultation easy to request, on a CMS your team edits.

Treasure House homepage with the headline A place of their own. A life that's truly theirs.

Treasure House

Treasure House admissions page on a phone, with a Schedule a Tour button

What a family needs at each step. And what the site does at that moment.

  1. 01Searching on a phone
  2. 02Comparing levels of care
  3. 03Seeing the community
  4. 04Checking the cost
  5. 05Requesting a consultation

Step 01 · Searching on a phone

A consultation request on every page

Families often read these sites on a phone. The request button sits in the header on every page.

  1. 1

    Schedule a Consultation

    The first button a phone visitor reaches on Healthy Enabler's homepage.

  2. 2

    For Referring Professionals

    A separate path for the people who advise families.

Healthy Enabler homepage on a phone, with Schedule a Consultation and For Referring Professionals buttons

Step 02 · Comparing levels of care

Levels of care, explained plainly

Independent living, assisted living, memory care and in-home care each get a page that says what's included and how pricing is set, in as much detail as you want to share. Families comparing options for a parent can find those answers before they call.

  1. 1

    Eight service lines on one page

    Each with a photo and a two-line summary.

  2. 2

    A page for each one

    Read more leads to the full explanation.

Two Healthy Enabler service cards, Medical Fiduciary and Case Management, each with a Read more link
Healthy Enabler services page with eight service cards, from Medical Fiduciary to Family and Intervention Support

Step 03 · Seeing the community

Your community and the people in it

Families want to see the rooms, dining room and grounds before they visit, and to know who will care for their parent. We build pages around photos of your community and introductions to your staff.

  1. 1

    Real residents, in their own rooms

    Treasure House's program cards open with photos taken in the community.

Three Treasure House program cards with photos of residents at home, with a coach and at work
Treasure House section titled This is what independence looks like, with resident photos

Step 04 · Checking the cost

What it costs, before they call

Treasure House's admissions page shows the monthly cost and each payment before a family has to ask.

  1. 1

    The monthly cost, in large type

  2. 2

    Each payment, in the order it's due

Treasure House admissions page showing $4,150 a month
Treasure House admissions section titled Straightforward from the start, showing $4,150 a month and three payments

Step 05 · Requesting a consultation

A short form, then a call back

The form asks only what your team needs to call back. Healthy Enabler's asks for a name, an email, an optional phone number, the best way to reach the family and what's happening.

  1. 1

    Phone is optional

  2. 2

    One button to send

Healthy Enabler consultation form fields and the Send Your Request button
Healthy Enabler Request a consultation form with name, email, optional phone, contact preference and message fields

Two care sites we built. On desktop and on a phone.

Healthy Enabler homepage with the headline Concierge care and case management
Healthy Enabler services page on a phone, with a Schedule a Consultation button

Healthy Enabler

Medical concierge care, explained for families.

  1. 1

    Built for families and their advisors

    The pages are structured for families and the professionals who advise them.

  2. 2

    Schedule a Consultation, on every page

    In the header on desktop, and near the top of each page on a phone.

  3. 3

    17 pages the team edits

    The whole site is CMS-driven, built from 24 section types.

Read the Case Study
Treasure House community section with a resident portrait
Treasure House homepage on a phone, with Explore Treasure House and Take a Tour buttons

Treasure House

A new home online for a community built on independence.

  1. 1

    Built around the people using it

    Admissions, community life, events and ways to give, after an audit of the old sitemap.

  2. 2

    Take a Tour on the first screen

    On a phone, it sits right under the opening line.

  3. 3

    Every printed QR code still works

    All 13 campaign pages kept their URLs, and 240 old URLs redirect to the right place.

Read the Case Study

What we build

Events and menus your team updates.

Activity calendars and dining menus change often, so they live in the CMS and your team edits them directly. Healthy Enabler's team can edit all 17 pages of its site the same way.

Two Treasure House event cards, Game Night and the Keys to Independence Golf Classic
Treasure House events page titled The annual calendar, with four event cards

Careers page

A careers page lists caregiver openings and takes applications.

Service-area pages

Home care agencies get a page for each area they serve, with its own URL, title and description for search results.

Ongoing SEO

Ongoing SEO is a separate monthly engagement from $1,500, and we don't promise specific rankings.

Project prices. More pages are priced per page.

Basic starts at
$3,000
Crafted starts at
$6,000
A Replatform of an existing site starts at
$2,000

A kickoff fee of one month at the 12-month rate is added to the project price. Care plans run from $150 a month, and a project price includes Care Essential for the first 12 months from kickoff.

See Pricing

Questions before a new site.

Will older readers find the site easy to use?
We set body text at a comfortable size and check text and button colors against WCAG contrast guidelines (the web's accessibility standard), so text stays readable for residents and their families.
Have you built sites for care providers?
Yes. We moved Healthy Enabler, a medical concierge and case management service, to a site structured for families and the professionals who advise them. We also rebuilt the site for Treasure House, a supported living community in Glendale, Arizona, around admissions, community life, events and ways to give.
Can we keep our current content?
Yes. A Replatform starts from your current content and structure, from $2,000 with up to 10 existing pages, and old URLs redirect to their new pages.
Who keeps the site running?
Every Care plan includes managed hosting, SSL, security and platform maintenance, backups and uptime monitoring. A project price includes Care Essential for the first 12 months from kickoff.

Get in touch

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