An engineer or a buyer usually reaches your site with a shortlist and a deadline. We build B2B sites that show what you make, who does the work and how to send the right request, with each kind of request going to the right inbox or CRM.
Step 01 · Sizing up the vendor
A plant manager comparing RFID vendors wants to know who handles which part of the job. ARK's homepage lays out every phase of an engagement as a card, from the first consultation through ongoing monitoring, so the scope is clear before anyone picks up the phone.
One heading for the full scope
Every phase of an RFID engagement, handled by one accountable team.
A page behind every card
Each card has a Read more link to that phase's own service page.
Step 02 · Checking capabilities
An aviation buyer needs to know whether you support their aircraft before they ask for a price. On Aleso Global's new site, the platforms, engines and manufacturers it covers sit in tag lists, with eight product categories in a grid below them. The site is built and in review ahead of launch.
Aircraft, engines, manufacturers
Short tags a buyer can scan for their own fleet.
Eight product categories
Avionics through consumables, each in its own cell.
Step 03 · Making an urgent request
When an aircraft is on the ground, the operator needs a part, fast. Aleso's new site, now in review, gives that request its own form, apart from general contact and new accounts. It starts with the part number, a description, the tail number and where the aircraft is.
Part number first
The first field on the form, and a required one.
Tail number and location
Which aircraft, and the airport or city it's at.
Step 04 · Sending it to sales
An inquiry should reach the right person and stay on record. ARK's contact page has a HubSpot form, so each submission goes straight into the CRM its sales team works from. The page also lists separate addresses for sales, support and requests for proposals.
A HubSpot form
Each submission is created in HubSpot.
An address for proposals
Requests for proposals have their own inbox.
Step 05 · Meeting the team
Before a company hands over its network, it wants to see who will be on the other end. Marcus Networking's new site is built around a real photo shoot of its team, trucks and equipment. The homepage is in client review.
Real staff at real desks
From the photo shoot for the new site.
Direct access, stated plainly
The heading beside the photo.
Aleso Global
Rebuilt from a legacy site
In Astro, on our CMS, with three request forms.
Inventory search up front
Search Inventory is the first button on the phone homepage.
In review
The site is built and waiting on launch.
HCM Agency
Same design, now editable
32 differing pixels out of 11 million in our comparison.
A form that sends
It used to open the visitor's email app. It now goes through JotForm.
What we build
ARK Business Systems, a Metalcraft subsidiary, brings the Grey Trunk and QuickTrack businesses together under one name. Its single site has 116 URLs in the sitemap, and every route renders from Sanity, so ARK's team manages the content itself.
Existing customers get their own row
Logins for Grey Trunk and QuickTrack, plus the help center.
ARK has a page for each of eight verticals, from medical to restoration, so a buyer reads about assets like theirs.
Sales, support, proposals, urgent parts and new accounts can each have a form that routes to the right inbox or CRM.
Most of our sites run on our own CMS. ARK's runs on Sanity, and its contact form feeds HubSpot.
Crafted includes the homepage and an interior-page system, and each added styled page is $500. Care Essential covers one lead form, so a site with several routed forms or a CRM integration needs Care Plus. It's half price for the first 12 months.
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