Terms and Conditions.

1. Who we are and what this agreement covers

Dependable Website Company LLC, doing business as DW/Co. (“DW/Co.,” “we,” “us”), provides website, software, platform, digital, creative, technical, and related professional services (the “Services”). These Terms govern the Services we provide to the person or organization accepting an approved order, statement of work, or invoice (“Client,” “you”). The person accepting on behalf of an organization represents that they are authorized to bind it.

The DW/Co. Platform (“Platform”) is DW/Co.’s proprietary hosted software and technology used to operate, manage, edit, publish, and support client websites and related services. The Platform is provided to you as a service while your applicable plan is active. Each applicable subscription combines the Platform, managed infrastructure, and the professional Studio support included in its plan. The Client and its authorized users may work through the Platform, request included work from DW/Co., or collaborate with DW/Co. The selected plan and accepted scope govern the Services regardless of the working method. The Platform itself is not sold, transferred, or licensed for self-hosting.

Any estimate, configurator result, or preliminary proposal is non-binding until approved by DW/Co. We review and approve the scope before issuing or accepting an order (“Order”), statement of work (“SOW”), payment link, or invoice. Your engagement begins when you accept an approved Order or SOW, accept these Terms as part of a purchase or checkout, or pay an invoice that incorporates or refers to these Terms.

Your agreement consists of these Terms, the accepted Order or SOW, and any schedules or other terms expressly incorporated into either, including Schedule A (Plan Schedule) and, for partners, the DW/Co. Partner Pricing Schedule. The accepted Order or SOW identifies the applicable Services, scope, pricing, payment terms, plan, add-ons, and other engagement-specific terms. If an accepted Order or SOW expressly conflicts with these Terms, the accepted Order or SOW controls for that engagement. These Terms otherwise control general legal and operational matters. Estimates, marketing materials, website content, and other preliminary materials do not modify an accepted agreement unless expressly incorporated into it.

2. Services and project scope

2.1 Website projects

DW/Co. offers website projects through several delivery paths, currently including Replatform, Template, Basic, Crafted, and Signature. The applicable delivery path, scope, deliverables, pricing, pages, features, add-ons, and project-specific requirements are stated in the accepted Order or SOW.

Replatform rebuilds an existing website on DW/Co.’s standard platform using its existing content and website as the starting point, with a design level-up included within the approved scope. Template is a flat-rate start using a selected existing template, with the included pages, content, features, and permitted adjustments stated in the Order. Basic, Crafted, and Signature are design/development tiers with an approved scope for each engagement: Basic uses DW/Co.’s established design and development systems; Crafted includes greater designer-led custom direction and an interior-page system; Signature addresses more involved strategy, design, applications, integrations, or production requirements under an SOW. These labels do not expand the approved scope.

The accepted Order or SOW defines the project scope. Any deliverable, page, feature, integration, content migration, functionality, or service not expressly included is outside the project scope. Material changes to approved work, additional functionality, or other work outside the agreed scope may require additional fees and schedule changes. We will identify and obtain approval for additional paid work before proceeding.

Where an Order distinguishes between page types, a styled page requires original layout or design work using the project’s established design system, while a duplicate or templated page reuses an existing approved layout with supplied or migrated content. Content-heavy, custom, or functionally distinct pages may be scoped separately.

Unless otherwise stated in the Order or SOW, DW/Co. selects the technologies, hosting infrastructure, development frameworks, service providers, and implementation methods used to deliver and operate the Services. We may update or replace those technologies over time, provided the material functionality of the applicable Services is not substantially reduced. Projects requiring a technology stack, CMS, hosting environment, or third-party platform outside DW/Co.’s standard offering may require custom scope and pricing.

Standard website projects include the launch and quality-assurance work stated in the accepted Order or SOW, which may include responsive testing, performance optimization, technical SEO setup, analytics configuration, accessibility review, redirects, and other launch preparation. DW/Co.’s standard QA objective is to achieve green results across Google PageSpeed Insights audit categories where reasonably practicable for the approved scope. This objective is not a guarantee of a particular score, search ranking, business result, or complete accessibility compliance. Mobile performance, content, third-party tools, testing conditions, and functionality may affect results. Specific deliverables and expressly agreed standards in the Order or SOW control.

We may use employees, contractors, subcontractors, third-party service providers, and AI-assisted tools to provide the Services. Those working on our behalf may also use AI-assisted tools. DW/Co. remains responsible for the Services it provides under this agreement.

Any project timeline, launch date, or delivery date is an estimate unless the applicable SOW expressly states otherwise. Estimates depend on the approved scope, timely Client feedback and approvals, receipt of required content and access, and third-party dependencies. Changes to scope, delayed feedback or materials, third-party issues, or other dependencies may change the schedule.

2.2 Shopify-powered eCommerce add-on

If eCommerce is included in an accepted Order, DW/Co. may integrate the website with Shopify or another approved commerce platform. The Order identifies the applicable platform, products or variants included, integration scope, features, and project fees.

Third-party subscriptions, payment processing fees, transaction fees, premium applications, shipping services, and other provider charges are separate from DW/Co.’s project and plan fees unless expressly included in the Order.

The Client is responsible for maintaining the required third-party accounts and providing the access, product information, pricing, policies, shipping information, tax information, and other materials reasonably required to configure the integration.

Commerce functionality is limited to what is expressly included in the Order. Shipping, fulfillment, inventory systems, subscriptions, memberships, advanced tax configuration, custom checkout functionality, or other specialized commerce features are not included unless expressly scoped.

2.3 Custom and specialized services

Signature engagements, custom development, strategy, UX, content, SEO, CRO, consulting, optimization, and other specialized services are governed by the applicable accepted Order or SOW.

The Order or SOW defines the scope, fees, capacity or hours where applicable, milestones, dependencies, minimum term, and other engagement-specific requirements. Work outside the agreed scope requires additional approval and may be subject to additional fees or a separate Order or SOW.

Third-party services, subscriptions, media spend, software, data, or other external costs required for specialized services are separate unless expressly included in the applicable Order or SOW.

3. Project payment and ownership

3.1 Project fees and payment

The accepted Order or SOW states the total project cost, amount due at kickoff, payment schedule, and any applicable installment period. Unless otherwise stated in the Order or SOW, the kickoff fee is non-refundable.

Project setup or build fees and recurring plan fees may be presented in one combined payment schedule. The accepted Order identifies the total commitment, payment dates, applicable plan, and any price change after the project or committed period. The same Service may therefore include both an initial project and ongoing Platform-and-Studio service.

A project fee is a fixed financial commitment for the approved project, even when DW/Co. allows it to be paid in installments. An installment plan does not convert the project into a month-to-month or cancel-anytime service. The Client remains responsible for amounts due under the accepted Order, subject to the cancellation and termination provisions in Section 10.

The Client may pay the remaining project balance early without a prepayment penalty. Any change to the project price or payment schedule must be approved in writing.

3.2 Ownership and deliverables

The Client retains ownership of all content, logos, trademarks, photographs, data, and other materials it provides to DW/Co. (“Client Materials”). The Client represents that it has the rights and permissions necessary for DW/Co. to use those materials in providing the Services.

DW/Co. owns the project deliverables it creates until the total project cost is paid in full. Once paid in full, the Client owns the client-specific website design, content, graphics, and other project-specific materials created by DW/Co. and included in the final deliverables, subject to third-party licenses and the DW/Co. Materials described below.

DW/Co. retains ownership of the Platform and all pre-existing or generally reusable software, source code, components, sections, design systems, libraries, frameworks, templates, schemas, architectures, tools, utilities, workflows, prompts, processes, methods, techniques, know-how, documentation, and other technology or materials developed, acquired, or used by DW/Co. in providing the Services (“DW/Co. Materials”). DW/Co. may use, modify, improve, and reuse DW/Co. Materials in providing services to other clients.

To the extent DW/Co. Materials are incorporated into a delivered website, the Client receives a perpetual, non-exclusive, royalty-free license to use and modify those materials solely as part of that website. This license does not transfer ownership of the underlying DW/Co. Materials or grant rights to the Platform, source systems, libraries, tooling, or other DW/Co. Materials separately from the delivered website.

Third-party software, fonts, stock assets, libraries, integrations, and other third-party materials remain subject to their respective licenses and terms.

AI-assisted materials. Project deliverables may include designs, images, text, code, or other materials created or developed with the assistance of generative AI tools. Once the project is paid in full, the Client receives the same rights in those materials that DW/Co. has the right to transfer under this agreement. Because laws and third-party terms governing AI-generated materials continue to evolve, DW/Co. does not guarantee that AI-generated or AI-assisted materials are eligible for copyright, trademark, or other intellectual-property protection, or that similar materials will not be generated for or by others. DW/Co. may replace or modify an AI-assisted asset if we reasonably believe its continued use presents an intellectual-property, licensing, or other legal concern.

3.3 What you receive if you leave the Platform

After the total project cost and any other amounts required under the applicable Order or this agreement have been paid in full, a Client leaving the Platform may request a handoff of the website materials available for export. Unless an Order or SOW states otherwise, the handoff includes:

• the compiled static website files generated by the build, including, without limitation, HTML, CSS, JavaScript, images, fonts, and other static assets included in the exported website;
• the original Client media and other transferable project media maintained by DW/Co.; and
• an export of Client content and structured content in a reasonably common format where available.

The handoff is an export of the delivered website, not a transfer of the systems used to design, develop, build, manage, publish, or operate it. It does not include source projects or repositories, source components, build configurations or tooling, the Platform, DW/Co.’s component or section libraries, design systems, internal documentation, development environments, deployment systems, credentials, internal systems, or other DW/Co. Materials except as incorporated into the compiled static files under the license described above.

Third-party software, services, integrations, fonts, libraries, licenses, accounts, APIs, and other third-party materials are not transferred except where they are independently transferable and expressly included in the handoff.

The compiled static website is intended to be portable to a compatible third-party hosting environment, but DW/Co. does not guarantee that the exported website will operate on any particular third-party host or that all functionality will continue to operate outside the Platform. Features and services that depend on the Platform, DW/Co.-managed infrastructure, or third-party services may stop functioning after the website leaves DW/Co. unless they are replaced or reconfigured by the Client or its new provider.

The Client is responsible for obtaining and configuring replacement hosting, software, licenses, integrations, forms, analytics, content management, databases, APIs, or other services needed to operate the website after handoff. Unless expressly included in an Order or SOW, the handoff does not include migration, deployment, configuration, redevelopment, technical support, or assistance operating the website on third-party infrastructure.

DW/Co. is not responsible for modifications made after handoff or for the compatibility, performance, security, availability, accessibility, or operation of the website on infrastructure or services not managed by DW/Co.

The Client retains ownership and control of its domain registration. Domain registration, renewal, transfer, DNS management, or registrar recovery services are not included unless expressly stated in an Order or SOW.

4. Platform-and-Studio plans, launch window, and billing

Every website hosted and managed on the Platform requires an active plan. Essential, Plus, Pro, and Pro+ combine Platform capabilities, managed infrastructure, and included Studio support. Clients may edit and publish through the Platform, delegate included work to DW/Co., or collaborate with its team. The plan is one service; choosing a different working method does not create an additional subscription or a separate charge unless expressly agreed.

The selected plan defines site capacity, supported features, AI capacity, included professional work, active-task limits, priority, and service targets. A plan’s support for a capability does not mean every implementation of that capability is included without project scoping. The accepted Order and incorporated version of Schedule A control.

4.1 Post-launch period and plan billing

Unless the Order states otherwise, the first 30 calendar days after launch include reasonable text, image, and content updates to the delivered website without an additional Studio fee. This period does not expand the approved project to include new layouts, new functionality, or other work outside its scope. Defect correction is addressed separately in Section 9.

For an engagement with an included plan period (Schedule A.4), that period starts at kickoff; any first-year charge for a higher plan is billed as stated in the Order, and recurring billing at the full plan rate begins when the period ends. For any other engagement, unless the Order states otherwise, recurring plan service and billing begin at the end of this post-launch period. Temporary Platform access needed for project review, launch, and the post-launch period does not establish an additional free subscription period.

Plans are billed in advance. An Order may instead specify service or billing beginning at kickoff, a combined build-and-plan price, an included service period, or a committed subscription including a replatform. The Order must state the relevant dates and total payment obligations; no duplicate recurring plan charge applies to a period already included in the stated package price.

The included first-year plan and service period must be stated in the Order. Paying a project early does not shorten or extend that included period unless expressly stated. The Order must disclose the recurring plan and renewal rate or rate-change mechanism after the included period. Under Schedule A, the included plan continues at the applicable recurring rate unless the Client selects another eligible plan or cancels in accordance with the agreement. This continuation requires disclosure and acceptance of the recurring arrangement; it is not an undisclosed paid upgrade. The included plan is the plan selected and recorded during sales, based on the project requirements; see Schedule A.4.

An unpaid project balance remains due according to its schedule even if the Client changes or cancels plan service. A committed subscription remains subject to its stated minimum term. Neither obligation becomes cancel-anytime merely because payments are monthly.

If a project has not launched within 12 months after the first project payment, DW/Co. may require an active plan or other ongoing arrangement to continue hosting or managing it. The Client may instead cancel subject to Section 10 and request the Section 3.3 handoff once all required obligations are satisfied.

4.2 Features, capacity, and plan changes

The Order and Schedule A identify site size, languages, forms, visitors, bandwidth, storage, publishing, integrations, AI capacity, and included Studio work. Each website has its own plan and allowances unless pooling is expressly agreed.

A site’s capacity and a project’s build scope are different. A subscription that permits a given number of URLs does not include an initial project to design, populate, or migrate that number of URLs. Similarly, a supported integration, form, collection, or commerce capability may require approved setup, configuration, licenses, or custom work.

Essential is intended for simple websites. Where a site requires features unavailable on Essential, the Client must select a supporting plan, approve a compatible implementation, or remove or simplify the affected features. An included first-year plan does not establish permanent entitlement to that plan’s features after a compatible downgrade.

Where reliable monitoring is available for an applicable metric, DW/Co. will use reasonable efforts to notify the Client as measured usage approaches 80% of the plan limit. Automated alerts and monitoring for every metric are not promised. There are no usage overage charges.

A measured capacity limit exceeded for two consecutive months triggers a required move to the tier with sufficient capacity, following 30 days’ written notice. The notice identifies the measurements, applicable limit, required plan, recurring price, and effective date. The Client may reduce usage to fit, choose another compatible arrangement expressly approved by DW/Co., or cancel in accordance with the agreement before the change takes effect. Existing committed obligations remain applicable.

Pro and Pro+ may be required for capacity as well as selected for additional Studio support. A metric not reliably measured is not used to establish the two-month excess. The recurring plan-transition rule is part of the accepted agreement; it does not authorize an undisclosed retrospective overage charge.

If usage exceeds capacity, DW/Co. may limit the affected action or propose additional capacity or a plan change. Existing service changes must be communicated in advance where reasonably practicable; immediate action remains available for security, abuse, or urgent operational needs under these Terms. Visitor fair use is measured as a three-month average excluding bots. Monthly visitor-limit assessment uses that average; bandwidth is assessed for consecutive monthly reporting periods. Storage and URL capacity are assessed at consecutive monthly review points. The applicable monthly reporting/review dates are stated in the Order or Platform. Necessary action for security, abuse, or infrastructure protection remains available independently of the capacity-transition process.

Plan-lineup changes do not automatically alter a Client’s protected pricing or entitlements. If a plan is discontinued, the Client may remain on its existing plan, pricing, and included services for 12 months after notice or the end of a longer protected term. A later transition to a reasonably comparable plan requires at least 30 days’ written notice. Changes needed for security, legal compliance, third-party requirements, or continued operation may take effect sooner where reasonably necessary.

4.3 Included work, requests, and queues

Each plan includes access to DW/Co.’s Studio and the work types and quantities stated in the plan. These may include routine updates, blog publishing, pages using existing designs, custom page layouts, components, and small development enhancements. New work is not automatically excluded merely because it involves design or development; it is included when expressly within the selected plan’s category and allowance. Content, Design, and Development frequencies are maximum frequencies subject to overall production capacity, not cumulative guaranteed quotas.

The Client supplies accurate content, images, requirements, and approvals unless original writing or asset production is separately included in an accepted Order or SOW. Original writing is not included in any standard plan. Routine editing of supplied copy and AI-assisted editing tools do not create an entitlement to DW/Co. writing original content. DW/Co. formats, builds, and publishes supplied content; research, legal review, and asset licensing are not included by implication. Content the Client supplies or approves is the Client’s responsibility (Section 11).

Request categories:

• Routine update: edit supplied copy, replace an image, correct a link, or adjust existing content using the established system.
• Blog publishing: format and publish a supplied post using the approved blog structure.
• Page creation: build a page using existing approved sections or designs and supplied content.
• Custom page layout:design a new layout within the site’s established design direction.
• Component development: create an agreed reusable section or feature.
• Small development enhancement: implement a defined, limited functionality change within the existing system.
• Major project: extensive new architecture, application work, a full redesign, large custom integration, or other work beyond the included categories; quoted separately unless expressly included in an SOW.

Requests are classified by the actual work required. One new page is not treated as a routine text update. DW/Co. will explain classification and any separately billable scope before proceeding with additional paid work. A request spanning categories must have its applicable allowance treatment confirmed before work begins; it is not silently charged against multiple categories.

The applicable plan limits simultaneous active tasks. Submission, acknowledgement, active work, and completion are different stages. The Client may prioritize its queue in coordination with DW/Co. Tasks waiting for necessary Client materials or approvals may be paused while another eligible task proceeds.

Unlimitedmeans eligible requests may be submitted without a numerical submission cap. It does not promise unlimited simultaneous work, labor, immediate turnaround, or major custom projects. Work proceeds through the plan’s active-task limits, queue, dependencies, and published category allowances.

Recurring work allowances reset at their stated intervals and do not roll over unless expressly agreed. A monthly allowance is not converted to a weekly allowance or vice versa. Included work is not a cash credit or refund entitlement when unused.

CMS activity and DW/Co. fulfillment are working methods within the same plan. The Studio request categories in Schedule A describe work requested from DW/Co.; authorized users may also work directly through the included CMS subject to site capacity and feature limits. Pages created by the Client or its authorized users do not consume the monthly allowance for pages produced by DW/Co.; they count toward the site URL limit and applicable Platform/AI capacity. Site size and infrastructure capacity apply regardless of who produced the content.

Quoted work, including major custom projects, is available beyond the subscription and is not included in the monthly price merely because the Client has Studio access.

4.4 Support and completion targets

Plan-specific response windows, routine completion targets, and priority are stated in Schedule A or the Order. Response targets are measured in elapsed hours and pause on weekends and observed holidays. Routine completion targets are measured in business days, excluding weekends and observed holidays. An expressly agreed SLA may establish a different calendar.

A response target concerns acknowledgement or a substantive initial reply, not completion or commencement of work. A routine completion target begins when a request becomes active and the information, materials, access, and approvals required for that work have been received. It excludes time waiting in the queue, on Client participation, or on third parties.

More complex work may require a separate estimate. These targets are not guaranteed deadlines or service-level commitments. Formal uptime guarantees, incident commitments, response guarantees, or service credits apply only under an express Order or SOW.

4.5 Platform and AI usage

AI-assisted features form part of the Platform where included in the selected plan. Capacity is shared by the site’s authorized users and measured in the units displayed in the applicable schedule and dashboard. Actions may consume different amounts based on resources and complexity.

An allowance does not guarantee a fixed number of complete pages, prompts, images, or outputs. Examples of typical consumption are illustrations, not guaranteed production quantities. Unused AI capacity does not roll over or have cash value unless expressly stated.

The dashboard identifies usage and reset timing. When included AI capacity is exhausted, AI actions may pause until reset or an approved additional-capacity purchase. Manual editing remains available subject to the site’s other capacity limits.

Additional capacity or resets require the applicable price and capacity to be disclosed before purchase. No automatic overage purchase applies without agreement. Plan-specific included resets, if any, do not imply unlimited top-ups.

DW/Co. may change underlying AI technologies, providers, and measurement methods as technology evolves, with reasonable notice before a material reduction in paid capacity. AI availability and output are subject to third-party dependencies and the review requirements in Sections 9 and 12.

4.6 Upgrades, downgrades, and cancellation

Unless the Order establishes a committed term, plans continue month to month after the applicable committed period. An introductory feature period alone does not create a minimum subscription term unless expressly stated in the Order.

The Client may request an upgrade at any time. DW/Co. will disclose the effective date and applicable prorated charge. A downgrade or cancellation requires 30 days’ written notice and takes effect at the end of the billing period in which that notice period expires, subject to the committed term and any more specific Order.

A downgrade must be compatible with the website’s required features and capacity. DW/Co. will identify features that require removal, replacement, additional scope, or another plan. Charges or migration work require approval. A cancelled plan ends Platform access and hosting after the applicable transition period; the Client may instead request the available export under Section 3.3 once all required obligations are satisfied.

Payments already incurred or paid for a billing period are not prorated or refunded unless required by law or expressly agreed. Cancellation does not eliminate unpaid project fees or committed subscription obligations. Section 8’s cure remedy for material failure and Section 10’s termination rules remain applicable.

5. WordPress Website Management

WordPress Website Management is a separate monthly service for an existing WordPress website that is not hosted on the Platform. The current price and inclusions are stated in Schedule A (Plan Schedule) or the applicable Order. The service generally includes hosting, routine WordPress core, plugin, and version updates, a basic form license, uptime monitoring, malware protection, and a monthly report.

WordPress Website Management does not include Platform access, DW/Co. CMS features, studio request allowances, content changes, new pages, redesigns, new integrations, premium plugins or licenses, or recovery from issues that existed before DW/Co. began managing the website, unless expressly included in the Order. Premium form subscriptions or licenses, including HIPAA-compliant form services, are separate costs.

Requested changes to a WordPress website are billed at the hourly rate stated in Schedule A (Plan Schedule). Depending on the work, DW/Co. may provide a fixed quote based on estimated hours or perform the work on an open hourly basis after the Client approves that approach. DW/Co. will identify third-party licenses, premium plugins, or unusual remediation costs before incurring them.

Because WordPress websites depend on third-party themes, plugins, and hosting software outside DW/Co.’s control, DW/Co. does not guarantee that updates will be free of conflicts or that a third-party plugin or theme will remain supported. DW/Co. will use reasonable efforts to resolve update conflicts, and remediation beyond routine maintenance may be quoted separately.

WordPress Website Management continues month to month after any agreed initial period. A downgrade or cancellation requires the notice described in Section 4.6. Partner discounts do not apply to this service.

Moving from WordPress to the Platform. When a WordPress Website Management client begins a Replatform or other DW/Co. website project for the same website, WordPress Website Management billing ends when the first project payment is made. DW/Co. will continue to keep the existing WordPress website online until the new website launches, at no additional WordPress Website Management charge, after which the WordPress hosting for that website ends.

6. Agency partners

DW/Co. may offer approved agencies, consultants, resellers, and other partners (“Partners”) access to partner pricing, discounts, white-label services, Platform capabilities, and other partner benefits.

Partner eligibility, pricing, discounts, qualification requirements, eligible services, and other standard commercial terms are described in the applicable DW/Co. Partner Pricing Schedule. The Partner Pricing Schedule in effect when a new Order or SOW is approved applies to that engagement unless different terms are expressly stated in the Order, SOW, or a separate Partner Agreement. Pricing already established in an accepted Order or SOW is not changed by a later update to the Partner Pricing Schedule.

Unless otherwise agreed in writing, each client website managed through a Partner has its own project scope, plan, usage allowances, and service requirements. Benefits, allowances, credits, or capacity associated with one website or account may not be transferred or pooled with another.

A Partner acting on behalf of an end client represents that it has authority to request and approve Services, provide instructions and materials, and otherwise act for that client to the extent required by the engagement. The applicable Order or Partner Agreement identifies which party is responsible for payment and may establish additional responsibilities for client communications, approvals, support, data access, and administration.

The standard partner delivery model identifies DW/Co. as the service provider where it communicates directly with end clients, including through DW/Co. email addresses. An agency normally handles project coordination for Replatform engagements. Basic and higher engagements may include direct client-facing management by DW/Co. when stated in the Order. The Partner’s client-management obligations and DW/Co.’s involvement must be identified in the engagement.

Where a separately approved Partner Agreement expressly authorizes white-label Services, the Partner may present approved Services, Platform experiences, reports, communications, or other materials under the Partner’s brand as permitted by the applicable Partner Agreement. White-labeling does not transfer ownership of the Platform, DW/Co. Materials, underlying technology, infrastructure, or intellectual property to the Partner or its clients.

Partners may not represent that they own DW/Co.’s underlying technology or intellectual property, sublicense or provide access to the Platform except as authorized by DW/Co., reverse engineer or attempt to extract Platform source code, circumvent usage or account restrictions, or use DW/Co.’s Services in a manner inconsistent with the applicable agreement.

A Partner is responsible for the pricing, representations, promises, and commitments it makes independently to its end clients. DW/Co. is not bound by a Partner’s promise, warranty, scope, price, deadline, service level, or other commitment unless DW/Co. expressly agrees to it in writing.

Referral arrangements, resale rights, white-label requirements, confidentiality obligations, support responsibilities, data access, branding, and other Partner-specific terms may be governed by a separate Partner Agreement. If a Partner Agreement conflicts with these Terms regarding the Partner relationship, the Partner Agreement controls for that relationship.

7. Project process and Client responsibilities

DW/Co. projects generally move through planning, design, development, review, testing, and launch, as applicable to the engagement. The specific process, milestones, and deliverables may vary by project and are described in the applicable Order, SOW, or project schedule.

The Client will designate a primary contact with authority to provide instructions, feedback, and approvals. Unless otherwise agreed, DW/Co. may rely on instructions and approvals from that person as authorized by the Client.

The Client is responsible for providing accurate and complete content, brand assets, credentials, system access, technical information, feedback, approvals, and other materials reasonably required to perform the Services. The Client is also responsible for obtaining any internal, legal, regulatory, or other approvals required for its content, claims, products, or use of the delivered work.

Project schedules depend on timely Client participation. Missing materials, delayed feedback or approvals, changed instructions, scope changes, third-party delays, or unavailable access may extend the project schedule.

If DW/Co. is waiting more than 14 consecutive days for information, materials, access, feedback, or approval reasonably required to continue, we may pause and requeue the affected work after notifying the Client. If a Client-caused pause continues for more than 45 days, DW/Co. may require a revised schedule and may charge a reasonable reactivation fee if additional work is required to restart the project.

Unless otherwise agreed in writing, scheduled project payments continue during a Client-caused pause.

Revisions within the approved scope are handled through the applicable project review process. Material changes to previously approved work, repeated changes in direction, or requests outside the approved scope may affect the schedule and require additional fees. DW/Co. will obtain approval before beginning separately billable work.

8. Payment, expenses, taxes, and third parties

8.1 Payment method for recurring Services

Recurring subscription Services, including plans, WordPress Website Management, and other monthly services, are paid by automatic recurring payment through DW/Co.’s payment processor, currently Stripe, using a card or bank account the Client keeps on file. The Client authorizes DW/Co. and its payment processor to charge that payment method for recurring fees and other charges the Client has approved, and agrees to keep a valid payment method on file.

Formal invoicing with manual payment, such as ACH, wire, or check against an issued invoice, is available for recurring Services only if:

• (a) the Client’s total recurring monthly billing with DW/Co. meets or exceeds the invoicing threshold stated in Schedule A (Plan Schedule); or
• (b) the Client prepays the applicable recurring Service annually in advance.

An annual prepayment establishes a 12-month committed term for that Service. Cancellation or downgrade of an annually prepaid Service takes effect at the end of the prepaid term, and annual prepayments are non-refundable except where required by law or under the cure provision below. If a Client invoiced under (a) falls below the invoicing threshold, DW/Co. may move the Client to automatic recurring payment, or offer annual prepayment, with at least 30 days’ written notice.

Project installments are also paid by automatic recurring payment through Stripe. Unless the invoicing threshold in (a) applies, a Client that requires formal invoicing or an accounts-payable process instead pays the full project fee up front by invoice and prepays its plan and any other recurring Services annually under (b). Amounts and dates are stated in the accepted Order or SOW.

8.2 Fees, taxes, and late payment

Fees are due as stated in the applicable Order, SOW, or invoice. Recurring Services are billed in advance unless otherwise stated.

Additional work outside the accepted scope requires Client approval before it is billed. Approved add-ons or additional work may be added to an existing project balance, invoiced separately, or charged through the Client’s approved payment method as disclosed at the time of approval.

The Client is responsible for applicable sales, use, excise, and similar transaction taxes arising from the Services, excluding taxes based on DW/Co.’s net income.

Third-party subscriptions, software, payment processing, commerce platforms, advertising or media spend, premium assets, domain registration, licenses, APIs, and similar external costs are separate from DW/Co.’s fees unless expressly included in the applicable Order or SOW. DW/Co. will identify material pass-through costs before incurring them on the Client’s behalf.

If an automatic payment fails, DW/Co. will notify the Client, and the amount is treated as past due if the payment method is not updated and the charge completed within the period stated in the notice.

Amounts more than 15 days past due may accrue interest at the lesser of 1.5% per month or the maximum rate permitted by law. If an amount remains unpaid more than 15 days after its due date, DW/Co. may suspend affected Services after providing at least five days’ written notice. Suspension does not eliminate amounts already due or the Client’s continuing payment obligations.

If an amount remains unpaid for more than 30 days, DW/Co. may terminate the affected Services and pursue any amounts due under the agreement. DW/Co. may refer materially overdue accounts for collection or take other reasonable collection action. The Client is responsible for reasonable collection costs and attorneys’ fees incurred in collecting undisputed overdue amounts, to the extent permitted by law.

Kickoff fees and fees paid for work already performed or service periods already provided are non-refundable except where required by law or expressly stated otherwise in the applicable Order or these Terms.

If DW/Co. materially fails to provide an agreed recurring service and does not cure that failure within 30 days after receiving written notice reasonably describing it, the Client may terminate the affected service and receive a refund of prepaid recurring fees attributable to the period after termination.

9. Standards, warranty, and service limitations

9.1 Project work

DW/Co. will perform the Services in a professional and workmanlike manner consistent with the applicable Order or SOW.

While DW/Co. hosts and manages a website under an active applicable plan, DW/Co. will correct reproducible defects in its delivered work that cause the website to operate materially differently from the approved deliverables. This warranty does not include new features, changes in preference, new requirements, or modifications to approved work.

The post-launch content-update period described in Section 4.1 is separate from this defect warranty.

Changes made or published by the Client, its users, a Partner, or another third party are not defects in DW/Co.’s delivered work. Assistance correcting, reversing, or rebuilding those changes may be handled under the Client’s plan or separately scoped.

Accessibility. DW/Co. designs and develops applicable website templates with reference to generally recognized accessibility practices and the accessibility standard identified in the applicable Order, if any. Unless expressly guaranteed in an SOW, DW/Co. does not warrant continuous or complete compliance with WCAG, the ADA, or any other accessibility law, regulation, or standard.

Accessibility may be affected by Client content, third-party tools, embedded services, documents, media, Client-selected colors or assets, and changes made after delivery. The Client is responsible for the accessibility of content and modifications it or its authorized users add after launch.

DW/Co.’s project defect warranty ends when the website is moved to infrastructure not managed by DW/Co., except for any rights expressly stated in a separate agreement.

9.2 Hosting, Platform, AI, and third-party services

DW/Co. uses commercially reasonable efforts to maintain the Services, but does not guarantee uninterrupted or error-free availability of websites, the Platform, AI features, internet services, or third-party systems.

DW/Co. may perform maintenance, updates, security changes, migrations, or other operational work that temporarily affects availability where reasonably necessary to maintain or improve the Services.

AI-generated or AI-assisted outputs may be inaccurate, incomplete, inappropriate, or otherwise unsuitable for a particular use. The Client remains responsible for reviewing and approving AI-generated content before publishing or relying on it.

Third-party services, integrations, APIs, platforms, browsers, search engines, AI providers, and other external technologies may change, become unavailable, alter their terms, or discontinue functionality. DW/Co. is not responsible for failures caused by third-party services outside its reasonable control, but will use reasonable efforts to identify available alternatives when the affected service is material to an active DW/Co.-managed website.

DW/Co. does not guarantee revenue, traffic, lead volume, conversion rates, sales, bookings, search rankings, advertising performance, or other business outcomes. Any projections, targets, benchmarks, recommendations, or estimates are informational unless expressly guaranteed in an Order or SOW.

Formal uptime commitments, response guarantees, service credits, or other service-level agreements apply only when expressly included in an Order or SOW.

Except for warranties expressly stated in the agreement, other warranties are disclaimed to the extent permitted by law.

10. Ending an engagement

10.1 Project cancellation before launch

A Client may cancel a project before launch by providing written notice to DW/Co.

The kickoff fee is non-refundable.

If a Client cancels before launch, the Client is responsible for the greater of (a) 50% of the project price or (b) the value of work completed and committed costs incurred through the effective cancellation date, not to exceed the remaining unpaid project price unless the Client has separately approved additional charges.

Project payments already received, excluding the kickoff fee, will be credited against the cancellation amount. Amounts already paid are non-refundable, except where required by law. Any remaining cancellation amount is due upon final invoice.

For purposes of determining the value of work completed, DW/Co. may consider completed milestones, deliverables, approved work, work in progress, time and resources reasonably committed to the project, and non-cancellable third-party costs.

If the Client has already received or is using project deliverables, ownership and handoff rights remain subject to Section 3 and payment of all required amounts.

After launch, cancellation of a plan or recurring service does not cancel or reduce any remaining project payment obligation.

10.2 Termination for breach

Either party may terminate an affected engagement if the other party materially breaches the agreement and does not cure the breach within 30 days after receiving written notice reasonably describing the breach.

Nonpayment is a material breach and remains subject to the shorter suspension and termination periods stated in Section 8.

DW/Co. may suspend or terminate Services immediately where reasonably necessary to address unlawful activity, fraud, abuse, a material security risk, infringement, misuse of the Platform, or conduct that creates a material risk to DW/Co., its infrastructure, other clients, or third parties.

10.3 Effect of termination

Termination does not eliminate amounts already due or payment obligations that survive under the applicable Order or these Terms.

Access to hosted systems and Services may end following the applicable cancellation, termination, or transition period. Handoff rights are governed by Section 3.3.

Provisions that by their nature should survive termination, including payment obligations, ownership and intellectual property, confidentiality, privacy, indemnification, limitations of liability, dispute provisions, and accrued rights, will survive.

11. Content, confidentiality, indemnification, and risk allocation

The Client represents that it has all rights, licenses, consents, and permissions necessary for DW/Co. to use the content, data, trademarks, images, video, documents, software, and other materials the Client supplies or directs DW/Co. to use.

The Client is responsible for the accuracy, legality, and appropriateness of its content and for claims made about its products, services, business, qualifications, pricing, results, or other matters. DW/Co.’s assistance creating, editing, formatting, or publishing Client content does not make DW/Co. responsible for the Client’s underlying claims, representations, or legal obligations.

Content the Client provides, and content created by DW/Co. or with AI-assisted tools that the Client approves, publishes, or directs DW/Co. to publish, is the Client’s content for purposes of this agreement. The Client is solely responsible and liable for that content, including its accuracy, legality, and compliance with applicable laws, regulations, and third-party rights, and DW/Co. has no liability for it.

Unless restricted by an Order, SOW, NDA, Partner Agreement, or other written agreement, DW/Co. may identify the Client as a customer and display or describe completed public-facing work in DW/Co.’s portfolio, website, presentations, awards submissions, case studies, and marketing materials. DW/Co. will not disclose Client confidential information in doing so.

11.1 Confidentiality

Each party will use reasonable care to protect the other party’s nonpublic business, technical, financial, and other confidential information and will use it only as reasonably necessary for the relationship.

Confidential information does not include information that is publicly available without breach of this agreement, already lawfully known without restriction, independently developed without use of the other party’s confidential information, or lawfully received from another source without confidentiality obligations.

A party may disclose confidential information to its employees, contractors, professional advisers, service providers, and other persons who reasonably need access to perform or support the Services and who are subject to appropriate confidentiality obligations.

A party may also disclose confidential information where required by law, subpoena, court order, or other legal process, provided it gives notice to the other party where legally permitted.

These confidentiality obligations continue for three years after the applicable engagement ends. Trade secrets will remain protected for as long as they qualify as trade secrets under applicable law.

11.2 Limitation of liability

To the fullest extent permitted by law, neither party will be liable to the other for indirect, incidental, special, exemplary, punitive, or consequential damages, or for lost profits, lost revenue, lost business opportunities, loss of goodwill, loss of anticipated savings, or business interruption arising out of or relating to the agreement, even if advised that such damages are possible.

DW/Co.’s aggregate liability arising out of or relating to an engagement will not exceed the amounts paid or payable to DW/Co. for the affected Services during the 12 months immediately preceding the event giving rise to the claim.

The limitations in this Section do not apply to liability that cannot legally be limited or excluded.

11.3 Indemnification

The Client will defend, indemnify, and hold harmless DW/Co. and its officers, employees, contractors, and agents from third-party claims arising from Client Materials, Client instructions, content the Client provides or approves, content or claims published by or on behalf of the Client, unlawful or unauthorized use of the Services, or the Client’s material breach of the agreement.

DW/Co. will defend and indemnify the Client against a third-party U.S. intellectual-property claim alleging that original work created by DW/Co. and delivered to the Client under the applicable engagement infringes that third party’s intellectual-property rights.

DW/Co.’s indemnification obligation does not apply to claims arising from Client Materials, Client instructions, content the Client approves or publishes, third-party materials or services, AI-generated or AI-assisted materials, modifications not made by DW/Co., or combinations, adaptations, or uses of the work outside its intended scope.

DW/Co. may respond to a covered intellectual-property claim by obtaining the necessary rights, modifying or replacing the affected work, or, if neither is commercially reasonable, terminating the affected portion of the Services and refunding fees reasonably attributable to that portion.

A party seeking indemnification must promptly notify the indemnifying party of the claim and reasonably cooperate in its defense. The indemnifying party controls the defense and settlement, but may not agree to a settlement that admits fault by or imposes a non-monetary obligation on the indemnified party without that party’s consent.

12. Privacy and data

12.1 Roles and Client responsibility

The Client controls its website and determines the purposes for which personal information is collected from its visitors, customers, users, employees, or other individuals. To the extent DW/Co. processes personal information on the Client’s behalf in providing the Services, DW/Co. acts as a service provider or processor as applicable under relevant law.

The Client is responsible for determining the legal requirements applicable to its website and business, including privacy notices, cookie and consent requirements, data-collection disclosures, marketing permissions, and the legal basis for collecting and using personal information.

12.2 Data processed through the Services

In providing the Services, DW/Co. may process Client content, account and authorized-user information, website submissions and leads, usage information, analytics data, technical logs, support communications, and other information reasonably necessary to operate, secure, support, and improve the Services.

The types of information processed may vary based on the Client’s website, plan, integrations, configuration, and use of the Platform.

12.3 Service providers and subprocessors

DW/Co. may use hosting providers, cloud infrastructure, code and deployment services, email providers, form and lead-processing services, analytics providers, payment processors, AI providers, security services, and other third-party service providers to provide the Services.

DW/Co. may change service providers as its technology and Services evolve. Where required by applicable law or agreement, DW/Co. will require providers processing personal information on its behalf to maintain appropriate data-protection obligations.

A current list of material subprocessors may be made available by DW/Co. upon request or through the Platform or DW/Co. website.

12.4 AI features and data

Content, instructions, files, images, website information, or other data submitted to AI-assisted features may be processed by third-party AI providers as necessary to generate requested outputs.

DW/Co. selects and configures AI providers with consideration for their applicable privacy, security, and data-use terms. DW/Co. will not knowingly configure a third-party AI provider to use Client content submitted through DW/Co.’s Services to train general-purpose AI models where a commercially reasonable non-training option is available for the applicable service.

The Client and its authorized users are responsible for deciding what information they submit to AI-assisted features and should not submit restricted or sensitive information unless the applicable Service has been expressly approved for that type of data.

12.5 Security

DW/Co. maintains reasonable administrative, technical, and organizational safeguards designed to protect Client data against unauthorized access, use, alteration, or disclosure.

No system can be guaranteed to be completely secure. DW/Co. does not warrant that security incidents will never occur.

If DW/Co. confirms a security incident affecting Client personal information for which notification is required, DW/Co. will notify the affected Client without undue delay and in accordance with applicable law and provide reasonably available information relevant to the incident.

12.6 Sensitive and regulated data

Unless expressly agreed in writing, the Services are not designed for the collection or processing of protected health information, payment-card numbers, government identification numbers, biometric information, highly sensitive financial information, or other specially regulated or sensitive personal information.

The Client must not use the Services to collect or process such information unless DW/Co. has expressly approved the applicable configuration and any required agreements, safeguards, or third-party services are in place.

DW/Co. is not a HIPAA business associate unless DW/Co. has signed a Business Associate Agreement expressly covering the applicable Services.

Payment-card information should be processed through approved third-party payment providers rather than stored directly within the Platform unless expressly supported by the applicable Service.

12.7 Data ownership and use

As between DW/Co. and the Client, the Client retains its rights in Client content and personal information submitted through the Client’s website or Services.

DW/Co. may process that information as reasonably necessary to provide, maintain, secure, troubleshoot, and support the Services and as otherwise permitted by the agreement.

DW/Co. may create and use aggregated or de-identified information that does not reasonably identify the Client or an individual to analyze usage, improve and secure the Platform and Services, develop features, and understand service performance. This provision does not independently authorize use of identifiable Client confidential information or personal information to train general-purpose AI models.

DW/Co. does not sell Client personal information or website visitor personal information for monetary consideration.

12.8 Data export and deletion

When Services end, the Client may request available exports as provided in Section 3.3.

Unless a different retention period is required by law or stated in an applicable Order, SOW, or data-processing agreement, DW/Co. may delete Client data from active systems after the Services end.

Data may remain temporarily in routine backups, logs, archives, fraud-prevention records, financial records, or other systems where retention is reasonably necessary for security, legal, operational, or compliance purposes and will be deleted or expire according to DW/Co.’s applicable retention practices.

12.9 Additional data terms

If applicable law, an enterprise engagement, or the nature of the Client’s data requires additional privacy or data-processing terms, the parties may enter into a Data Processing Agreement (“DPA”), Business Associate Agreement (“BAA”), or other appropriate agreement.

Where such an agreement expressly conflicts with this Section regarding the covered data, the additional agreement controls.

13. Notices, changes, governing law, and general terms

13.1 Notices

Formal notices under this agreement must be in writing and sent to the email address or other contact information identified in the applicable Order or maintained in the Client’s account.

Notices to DW/Co. regarding cancellation, breach, legal claims, or other formal matters must be sent to legal@thedwco.com or another legal-notice address DW/Co. designates in writing.

Email notice is effective on the next business day after sending unless the sender receives notice that delivery failed.

A cancellation or downgrade request must reasonably identify the applicable Client, website or account, and requested change. DW/Co. will confirm the effective date.

13.2 Changes to these Terms

DW/Co. may update these Terms from time to time.

Changes may apply immediately to new Orders and new Clients after publication or other presentation of the updated Terms.

For existing Clients, DW/Co. will provide at least 30 days’ notice before a material change to these Terms becomes effective. A change will not retroactively modify pricing, scope, ownership rights, or another commitment expressly protected for a stated period in an accepted Order, SOW, Partner Agreement, or other written agreement.

If an existing Client does not agree to a material change affecting a month-to-month Service, the Client may cancel the affected Service before the change takes effect in accordance with the applicable cancellation process and will not be charged for a renewal occurring after the effective cancellation date.

Changes reasonably necessary to address law, regulation, security, fraud, abuse, third-party service requirements, or urgent operation of the Services may take effect sooner where reasonably necessary.

DW/Co. may maintain archived versions of these Terms for reference.

13.3 Governing law and disputes

These Terms and the applicable engagement are governed by the laws of the State of Arizona, without regard to conflict-of-law principles.

Before filing a lawsuit arising from the agreement, the parties will attempt in good faith to resolve the dispute through direct discussion for at least 30 days after written notice of the dispute, unless immediate relief is reasonably necessary to prevent irreparable harm, protect intellectual property, address misuse of the Services, or preserve a legal right or deadline.

If the dispute is not resolved, each party consents to the exclusive jurisdiction and venue of the state and federal courts located in Maricopa County, Arizona.

13.4 Force majeure

Neither party is responsible for delay or failure to perform caused by events beyond its reasonable control, including natural disasters, severe weather, fire, war, terrorism, civil unrest, labor disruptions, government actions, internet or utility failures, widespread cloud or telecommunications outages, cyberattacks not caused by the affected party’s failure to use reasonable safeguards, or failures of critical third-party services.

The affected party will use reasonable efforts to resume performance when practical.

Force majeure does not excuse payment obligations for Services already provided.

13.5 Assignment

The Client may not assign or transfer the agreement without DW/Co.’s prior written consent, except as part of a merger, reorganization, or sale of substantially all of the Client’s business or assets relating to the engagement, provided the successor assumes the Client’s obligations.

DW/Co. may assign the agreement in connection with a merger, reorganization, financing, sale of the business, sale of substantially all relevant assets, or transfer of the Platform or applicable Services.

13.6 Independent contractors

The parties are independent contractors. Nothing in the agreement creates a partnership, joint venture, franchise, fiduciary relationship, employment relationship, or agency between DW/Co. and the Client.

An agency Partner’s authority to act for an end client is limited to the authority established under Section 6 and the applicable Partner Agreement or Order and does not create a general agency relationship with DW/Co.

13.7 Severability and waiver

If any provision of the agreement is held unenforceable, it will be enforced to the maximum extent permitted and the remaining provisions will remain in effect.

A party’s delay or failure to enforce a provision does not waive its right to enforce that provision later.

13.8 Entire agreement and order of precedence

These Terms, the applicable accepted Order or SOW, and any schedules, Partner Agreement, DPA, BAA, or other documents expressly incorporated into them constitute the complete agreement regarding the applicable Services and supersede prior or contemporaneous discussions, proposals, representations, or agreements regarding those Services.

If documents conflict, the more specific agreement controls the subject matter it expressly addresses. Unless an applicable document expressly states otherwise, the order of precedence is:

1. an applicable SOW or negotiated agreement for the specific engagement;
2. an applicable Partner Agreement, DPA, BAA, or other specialized agreement for the subject matter it governs;
3. the accepted Order and incorporated schedules, including Schedule A (Plan Schedule) and the DW/Co. Partner Pricing Schedule; and
4. these Terms.

Marketing materials, website content, preliminary estimates, sales discussions, demonstrations, and other materials do not modify the agreement unless expressly incorporated into it.

13.9 Electronic acceptance

Orders, SOWs, these Terms, and other agreements may be accepted electronically, including through electronic signature, online acceptance, checkout, payment, or another method that reasonably demonstrates agreement. Electronic records and signatures will have the same effect as their paper equivalents to the extent permitted by law.

Schedule A: Platform-and-Studio Plan Schedule

This schedule lists DW/Co.’s current project prices, plans, and allowances. DW/Co. may update it for new Orders by publishing a new version of this page. An accepted Order keeps the prices and plan terms shown on it for any protected period it states (Sections 4.2 and 13.2).

A.1 Website projects

Replatform design level-up. DW/Co. rebuilds from the existing website and improves its presentation and user experience within the agreed scope. The Order defines the included level-up, review process, and any additional design work. New branding, unrestricted original design, complex functionality, and a materially different scope are not included by implication.

Template pricing. A DW/Co.-built Template starts at the same flat build price as Replatform. The Order defines the template, pages, content work, and extras. Any future self-service template offering is governed by its separately stated terms; it is not included here by assumption.

Common add-ons and required plans. Setup fees are separate from recurring plan eligibility. A one-time add-on purchase does not grant permanent access to features unsupported by the selected plan.

A static link or display does not acquire an integration requirement merely because it refers to a third-party service. Feature classification follows the actual implementation, subject to the eligibility definitions in Schedule A.3.

eCommerce (Shopify Basic). $1,800, including up to 50 products or variants, then $5 each. Requires the Plus plan or higher. Shopify subscription and processing fees are separate.

Indicative timelines (weeks)

These are planning estimates, not delivery dates (Section 2.1).

A.2 Project payments

• Kickoff fee: the project price divided by 12.
• Total project cost: the project price plus the kickoff fee.
• Payment period: 12 months by default; a 3- or 6-month period may be expressly agreed in the Order. The total project cost is split into one more equal payment than the number of months (4, 7, or 13). Two payments are due at kickoff, then one each month.
• Example: a $2,000 Replatform has a kickoff fee of about $167 and a total project cost of about $2,167. On 12 months, about $333 is due at kickoff, then about $167 a month for 11 months.

Exact amounts and dates appear on the Order.

A.3 Platform-and-Studio plans

The following matrix defines plan features and capacity. Pro+ pricing starts at $1,000/month; its quoted capacity, agreed Studio scope, and actual recurring price are stated in the Order. ✓ means the capability or eligible service is included, subject to the definitions and scope below; ✕ means it is not included on that plan; Quoted means available through separately approved pricing. A supported feature does not include every implementation or third-party cost.

Plan Limits · Platform

Your Studio, Included

Studio · Content & Pages

Studio · Design & Development

Site & Content

Integrations

Forms & Leads

Visual Editor

Publishing & History

AI Tools

Analytics & Reporting

SEO & Site Management

Hosting & Infrastructure

Routine Studio

Development Studio

Service & Support

Capacity measurement and plan fit

Site URLs count every page and blog post in every language. Client-created pages count toward the site URL limit but do not use DW/Co.’s monthly page-production allowance. Monthly visitors are assessed using a three-month average excluding bots.

For metrics DW/Co. reliably monitors, it will use reasonable efforts to notify the Client as measured usage approaches 80% of a limit. Monitoring coverage and automated alerts may vary by website and metric; notification for every metric is not guaranteed. No usage overage charges apply.

If reliable measurements show an applicable limit exceeded for two consecutive months, DW/Co. gives 30 days’ written notice before moving the site to the tier with sufficient capacity. Notice identifies the applicable measurements, new plan, recurring price, and effective date. The Client may bring the site within its current limits, accept a separately approved compatible solution, or cancel under the agreement. A capacity-driven upgrade is not based on unmeasured assumptions. URL/storage reviews and bandwidth reporting use the monthly dates stated in the Order or Platform; visitor assessments use the three-month average at those review points.

Pro and Pro+ may be required by capacity. Pro+ capacity is custom quoted; the accepted Order states both capacity and the actual price, starting at $1,000/month. Feature incompatibility is handled under the plan-eligibility rules; the two-month capacity process does not grant temporary access to otherwise excluded features.

Quoted capacity must have a numeric or otherwise measurable approved specification in the Order. “2+” languages and “multiple” forms require the relevant supported scope to be established. Pro+’s “5+” active tasks means at least five; any additional simultaneous capacity must be stated in the Order, not presumed unlimited.

Unlimited daily publishing does not remove URL, feature, infrastructure, or AI limits. No pooled cross-site allowance is included unless expressly agreed.

Included Studio work

Routine updates use the existing website system and are included on every plan. Blog publishing uses Client-supplied copy. Both proceed through the production queue and active-task limits; there is no separate numerical submission cap on these categories.

Content, Design, and Development frequencies are maximum service frequencies subject to overall production capacity. They are not cumulative quotas or promises to deliver the sum of all categories every period. Each request draws from its own category; a new page design is not treated as a routine update. Classification and handling of multi-category scope are explained before work begins.

Allowances reset at their stated weekly or monthly intervals and do not roll over. Applicable reset dates are stated in the Order or displayed in the Platform before enrollment; weekly and monthly allowances retain their stated frequency. A task’s completion depends on its scope, queue position, active-task capacity, and required Client participation.

*Unlimited means eligible requests may be submitted without a numerical submission limit. Work proceeds through a managed production queue within active-task limits. Each request must fit its category scope. Larger projects receive a separate quote.

Writing original copy is not included in any standard plan. The Client supplies copy for new pages and posts. Routine edits to supplied text and AI tools are included only to their stated scope and do not establish an original-writing service.

All plans use a fulfillment queue. “Managed request queue” in the higher-tier matrix refers to the additional account-management/queue service on Pro and Pro+, not the absence of task sequencing on Essential or Plus.

Form and integration definitions

A simple booking link or pasted booking embed is not counted as an integration for plan eligibility. An implementation involving custom API access, data synchronization, webhooks, automation, or other integration work requires Plus or higher and approved scope.

A newsletter signup is not counted as a lead form. Its underlying API, webhook, CRM connection, or other integrated functionality may still require Plus or higher. A lead form collects inquiries, quote requests, applications, booking requests, or other business leads; advanced/multi-step behavior, routing, or CRM connectivity requires a supporting plan regardless of form count.

Client-created pages do not consume DW/Co.’s monthly page-production allowance. They count toward all applicable site URL limits, and AI-generated work consumes applicable AI capacity.

Implementation and reporting

New content collections are included on Plus and higher within the plan’s eligible production scope. Large schema changes, imports, custom architecture, and associated application work may require separate scoping. Integrations and complex features require approved project scoping and pricing unless a particular implementation is expressly included in the plan or Order.

Analytics, lead reporting, conversion reports, and other insights depend on configured measurement, appropriate accounts/access, and actual data availability. A supported reporting feature does not promise complete capture of every visitor or conversion.

Essential supports standard pages, a blog, a lead form, lead capture, basic analytics, visual editing, hosting, and routine Studio help. Sites using collections, dynamic content, integrations, APIs, commerce, CRM, booking, advanced forms, or other Plus-only functionality must remove, disable, or resolve those features before downgrading to Essential.

Support timing

Response targets are measured in elapsed hours and pause on weekends and observed holidays. Essential targets an initial response within 48 hours; Plus and Pro within 24 hours; Pro+ within 12 hours. A response is an acknowledgement or substantive initial reply, not necessarily commencement or completion of the work. Targets are not guaranteed deadlines or formal SLAs.

Routine request targets apply after activation and receipt of necessary materials, excluding queue time and dependencies as described in Section 4.4. Higher-tier priority does not convert a target into a guaranteed deadline or SLA.

A.4 Included first-year plan and renewal

Each new website engagement includes Essential for its first 12 months in the project price, as identified in the accepted Order. Where the website’s features, capacity, or support needs require a higher plan, or the Client chooses one, that plan is selected and recorded during sales and applies for the same 12 months at half its monthly price:

The selected plan’s Platform capabilities, AI allowance, included Studio work, active-task limits, and support level apply during the included period. Twelve months of plan fees are not added to the listed build price. The accepted Order identifies the total package price, any first-year charge for a higher plan, and the payment schedule. No other monthly plan charge is added for the same service unless the Order expressly identifies an additional approved service or upgrade.

The Order states the included-plan start and end dates, project/payment commitment, and later recurring price. Unless a different start date is stated, the included 12-month period starts at kickoff, when project payments begin, and runs through the build, launch, and post-launch period. Paying the project early does not shorten or extend the stated 12-month period.

After the included period, the selected plan continues at the then-current recurring rate, subject to any protected rate and the agreement’s rate-change notice requirements, unless the Client selects another eligible plan or cancels under the agreement. The recurring arrangement must be disclosed and accepted in the Order. A downgrade requires compatibility with the lower plan’s features and capacity.

Replatform and Template are separate flat-rate starts. Basic, Crafted, and Signature remain design/development tiers, each with its own approved scope. Template uses an existing selected template; Basic is not renamed or replaced. Schedule A.1–A.2 provide the existing separately scoped project pricing/payment baseline; an approved Order may establish a different package price or schedule.

For new Orders, this 12-month model replaces the earlier arrangement, which tied the included Essential plan and half-price higher plans to the project payment period. Existing accepted promotions remain governed by their Orders. Any exception, partner promotion, upgrade charge during the included period, or other alternative arrangement must be stated in the accepted Order. A standalone Signature retainer without a new website includes Platform service only if its SOW says so. A separately approved partner promotion or combined package is governed by its stated plan, committed period, and later recurring price.

The included website’s client-specific design and content transfer as stated in Section 3 once applicable project or committed-package obligations are satisfied. On departure, the available handoff is compiled static website files, media, and available content; the Platform/CMS and source tooling are not transferred. Replacement infrastructure and platform-dependent functionality remain the Client’s responsibility.

A.5 CMS access

Every active plan includes CMS access with the capabilities of that plan. Clients may create and edit in the Platform, request included work from DW/Co., or collaborate. Tools and professional help are part of the same Service.

The included plan level controls the feature entitlement during an expressly included first-year period. A later downgrade must be compatible with the website’s functionality and capacity. The Client does not retain higher-tier functionality solely because it was previously included.

Platform access ends when plan service ends, subject to the applicable transition arrangement. Export rights are described in Section 3.3; there is no license to self-host the Platform or continue using its CMS outside an active service.

A.6 AI capacity and resets

Weekly AI capacity is measured in Platform capacity units: 120 for Essential, 400 for Plus, 1,200 for Pro, and 5,000 for Pro+. The units track resource consumption rather than provider-dollar spending, prompts, or guaranteed output quantities. Capacity is shared by the site’s authorized users. Different actions consume different amounts according to the resources required. Capacity resets weekly and does not roll over.

Unless the Order states otherwise, the weekly reset remains Monday at 12:01 a.m. Arizona time (MST).

An additional capacity reset costs $50 on each plan. Pro+ includes one reset per month, after which additional resets cost $50. The purchase screen identifies the capacity restored and treatment of existing capacity before approval. The monthly Pro+ reset entitlement renews on the monthly date stated in the Order or Platform and does not roll over. Availability and purchase terms are disclosed before purchase. A paid reset does not upgrade feature access. No automatic capacity purchase or overage charge applies without express agreement.

Weekly-use examples are illustrations only; actual consumption varies. They are not fixed output guarantees or commitments by DW/Co. to write or publish that quantity. AI content/copy editing is on all tiers; AI page/section editing is Plus and higher; AI image generation is Pro+ only.

When AI capacity is exhausted, the affected AI actions pause until reset or an approved additional reset. Manual editing remains available subject to other plan limits.

A.7 WordPress Website Management

Legacy transition. Month-to-month clients currently paying $100/month move to $250/month on February 1, 2027. A client who starts a Replatform stays at the current rate until WordPress billing ends at their first project payment (Section 5).

A.8 Specialized services

A.9 Payment methods

See Section 8.1.

Dependable Website Company LLC · DW/Co. — Phoenix, Arizona · legal@thedwco.com

Archived versions: October 14, 2026 · April 27, 2026 – October 6, 2026