Patients and families come to a medical site to understand a service and decide whether to reach out. We're building a site for a Scottsdale plastic surgery practice, and we moved a medical concierge service to a 17-page site on our CMS.
After launch
We moved Healthy Enabler from Squarespace to a site that runs entirely on our CMS, with 17 pages built from 24 section types. It went live with GA4, Search Console and Clarity in place, so the team can see how people find the site and what they do on it.
Refer a Client
The first button on the partnerships page, sized for a thumb.
Discuss a Partnership
A softer option for an advisor who isn't ready to refer yet.
Step 01 · Hearing about the service
Healthy Enabler's partnerships page speaks to fiduciaries, estate planners, trust attorneys and physicians, and each group gets a page that explains how its referrals work.
Four partner types
Each card says what Healthy Enabler does for that advisor's clients.
Learn more, per type
The details live on a dedicated page for each one.
Step 02 · Knowing what happens next
First call, discreet intake, active coordination, reporting back. Each step gets one sentence, so an attorney knows what their client is agreeing to before they pick up the phone.
Numbered from the first call
Reporting back to you
The last step says how Healthy Enabler keeps the referrer informed.
Step 03 · Recognizing their situation
Healthy Enabler's medical concierge page opens with a situation a family might recognize: a father with early-stage Alzheimer's who needs an evaluation at a clinic across the country from where the family lives.
Schedule a Consultation, on the first screen
Where families usually find us
One case, told in five sentences.
Step 04 · Checking who's in charge
Families want to know who will be in the room. The homepage introduces Beth Hutchison, who founded and leads Healthy Enabler, with her credentials in case management, behavioral therapy and geriatric care in the headline.
Credentials in the headline
Read full bio
For the family that wants the whole background.
Step 05 · Hearing what others say
Before calling, a family may look for an outside opinion. Healthy Enabler's homepage gathers three stories from San Diego's local press, each with its date, its publication and a link to the article.
Publication and date on every card
Read the article
Each card links out to the original story.
Healthy Enabler
Moved from Squarespace
Every page now runs on our CMS.
Families and advisors, each addressed
Services for families, partnerships for the professionals who refer them.
Live with GA4, Search Console and Clarity
Nellie Movtchan, MD · In development
Three concepts, one direction
She chose the third and kept the No Surprises section and an arched photo from the second.
Schedule a Consultation in the header
Her patients are making a personal decision, so the request is never far away.
Basic starts at $3,000. A simple booking link works on any Care plan; an integration or a multi-step form needs Care Plus or higher. A kickoff fee of one month at the 12-month rate is added to the project price.
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