Agriculture & Biotech
Bullseye Seeds
Technical product, buyer-friendly messaging.
Services
Design & Launch, WebOps Care
Timeline
4 weeks
Platform
Framer
+38%
Product inquiries
-45%
Bounce rate
2.3s
Page load time
12
New product pages
The problem
What wasn’t working.
A seed technology company needed to bridge the gap between deep technical product knowledge and accessible buyer-friendly messaging.
Too technical
Copy was written for agronomists, not buyers
No product clarity
Hard to understand what they actually sell
Dated visual design
Looked like a site from 2015
No conversion path
Visitors couldn’t easily request info or samples
The solution
Design, build, and operate.
Build
The foundation
- ✓Clean, modern design that appeals to buyers and growers
- ✓Product pages with clear benefits and specs
- ✓Sample request and inquiry forms
- ✓Mobile-optimized for field use
Run
The operations layer
- ✓Hosting and care included
- ✓Seasonal content updates for new varieties
- ✓Performance monitoring
- ✓Form submission tracking
Improve
The compounding layer
- ✓Product page conversion optimization
- ✓Search visibility for variety-specific terms
- ✓Seasonal campaign landing pages
- ✓Continuous content refinement
Key insight
Found that 70% of traffic landed on product pages but only 3% converted. Added a sticky “Request Info” bar on product pages with a 2-field form. Product inquiries jumped 38% in the first season.
The work
The work speaks.
The results
A website that compounds.
Bullseye Seeds now communicates their technical advantage in language buyers understand. Product inquiries are up 38%, bounce rate dropped 45%, and the site updates seamlessly with each new growing season.