Outdoor & Retail
Avalanche Sports
Local energy, online performance.
Services
Design & Launch
Timeline
2 weeks
Platform
Framer
+56%
Online reservations
4.2s→1.6s
Page load improvement
+83%
Mobile traffic
#1
Local search ranking
The problem
What wasn’t working.
A Breckenridge ski shop needed an online presence that matched the energy of the brand and drove rental reservations.
Slow, outdated site
4+ second load times losing impatient visitors
No online reservations
All bookings required a phone call
Poor mobile experience
Most visitors were on phones, planning on the mountain
Invisible locally
Not showing up in local search results
The solution
Design, build, and operate.
Build
The foundation
- ✓Fast, visual site that captures the mountain energy
- ✓Online reservation system integration
- ✓Mobile-first design for on-mountain browsing
- ✓Local SEO foundation
Run
The operations layer
- ✓Managed hosting optimized for speed
- ✓Seasonal content swaps
- ✓Reservation system monitoring
- ✓Performance tracking
Improve
The compounding layer
- ✓Local search optimization
- ✓Seasonal landing pages
- ✓Reservation flow refinement
- ✓Speed optimization
Key insight
Noticed 80% of traffic came from mobile devices between 7–9am — people planning their day on the mountain. Redesigned the mobile hero to lead with “Book Rentals Now” instead of brand story. Online reservations jumped 56%.
The work
The work speaks.
The results
A website that compounds.
Avalanche Sports went from an outdated, slow site to a fast, mobile-first experience that drives reservations. Load time dropped from 4.2s to 1.6s, online reservations are up 56%, and they rank #1 for local ski rental searches.